Have you ever lost sleep wondering what the next step is? I have. What about really trying to narrow down the type of career you should embrace? Me too. There are times when I find myself staring at the ceiling at 4:00 a.m., mind racing wondering what God wants for my life.
Most of us care deeply whether or not we are living a purposeful life and if we are the correct path God has called us on. I don’t know about you, but I get frustrated with God when I pour my heart out and nothing comes back. Just sitting there wondering if I’m even on the right track.
Same could be said about many of our businesses.
We can get lost so much in the day to day struggle, concentrating so hard on the “what” and the “how” that we forget why we are doing what we are doing.
For the nights that I’m wavering, like a ship in the evening with no idea where land is, that’s when I need to pull out my mission statement and let it guide me to something that rings true to who I am and points me to my true north.
Now missions statements are one of those tricky practices that everyone says they do, but no one knows how to do correctly. Especially how to craft a good one. It’s amazing to me just how many existing companies out there don’t truly know their mission statement.
Dale Patridge, the author of People over Profit, says it perfectly:
“A company with money is no match against a company on a mission.”
- Your mission statement is not a slogan.
- Your mission statement is not a sentence with words you looked up in a thesaurus.
- Your mission statement is the bridge between you and your customer.
The perfect mission statement should cause people to care and engage with you and your product. With that said, remember that there is no such thing as customers or clients.
Your mission statement is the opportunity to showcase your company’s goals, ethics, and culture. Above all, it must feel human. YOU ARE NOT A ROBOT SO STOP ACTING LIKE ONE.
What Does Scripture Say About Mission Statements?
"Servants, do what you’re told by your earthly masters. And don’t just do the minimum that will get you by. Do your best. Work from the heart for your real Master, for God, confident that you’ll get paid in full when you come into your inheritance. Keep in mind always that the ultimate Master you’re serving is Christ. The sullen servant who does shoddy work will be held responsible. Being a follower of Jesus doesn’t cover up bad work.”
“But when the Holy Spirit comes to you, you will receive power. You will be my witnesses— in Jerusalem, in all of Judea, in Samaria, and in every part of the world.”
I love this verse in Colossians because it’s almost as if God is creating a quality control mission statement. He realizes that there will be times where we will hate our jobs. When we are dealing with demanding clients, rude employees, or frustrating situations, those are the easiest times to do shoddy work. To not care enough. Every part of your hustle may not feel like it’s meaningful or rewarding, but every part of your hustle can be an opportunity to glorify Christ.
Especially if you are still working your day job and working late at night on your side hustle, it’s easy to be tempted into cynical or bitter thinking. That your day job isn’t as important as your hustle. We must fight these temptations to dial it in and not genuinely care because these situations can be opportunities to serve others just like we are to serve Christ.
If the God of the universe walked in right now, would you serve Him with delight or frustration?
When we commit our lives to Christ, we enter into a lifelong covenant of speaking, doing, and sharing the transforming experience of being in a relationship with Christ. Christ transformed what it means to be purposeful and important. He sent angels to the guys with dead-end jobs. He took the misfits and shadiest characters and gave them a purpose in His plan.
When we ask God to allow us to be more concerned for His mission and less concerned with our own personal gains, that’s when we see God moving violently in our life. We walk confidently knowing that God has us here for a purpose.
So now that we know serving God starts wherever we are now and that he Has a mission for our lives, how does this change the way we direct our businesses? What are some good rules for the creation of mission statements?
Know this when you’re starting the journey of creating a mission statement: it’s just that. A journey. You may have to come back and fine tune some things or remove a word, and that’s ok. Our mission statement’s purpose is to offer you direction and clarity to your customers. Your mission statement isn’t concrete but it also isn’t flimsy piece of string in the wind.
3 Techniques for Crafting A Mission Statement Worth While
1. Be precise and concise.
Use strong words. Your mission statement needs to be memorable. When your mission statement is difficult for you to remember, it’s probably hard for your customer to remember.
A good mission statement is typically one to three sentences. You don’t need to explain EVERYTHING about who you are or what you stand for. If I wanted to know everything, I would click on the about section on your website. Remember, K.I.S.S. (Keep It Simple Stupid).
Your mission statement should be something people can stand behind. It can be tempting for us to look at our competitor’s statements and try to craft something very similar to them. BUT THAT’S NOT INSPIRATIONAL, IS IT? Sit with your thoughts for a moment. I know, sitting quietly can be scary. Write the raw, unfiltered thoughts that fill your mind. Be true to who you are.
3. It’s not about you.
Your mission statement is not about YOU. You are not the hero in this story, your customer is the hero. How can your mission statement show what your client will get out of it? Remember, you’re here to serve your clients. The whole point of a mission statement is to remind you how to serve your customers better.
Today, may you understand who God has called you to be. May you live on His mission and understand that no matter what stage of life you’re in, He is calling for you to serve with delight, not frustration.