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I’ve been a full-time designer for the past ten years now. When I first started out, I had no client base or any followers. I was just some random kid who learned how to photoshop from YouTube. One vital mistake that I made when I started out was downplaying my value as a creator. I thought that for people to take me seriously I had to be a huge corporation. So, I created this fake company name, made all the copy on the website sound like a generic 100-person design firm, and made myself look like an employee of this company. I feared that if people realized it was just me on this website, they wouldn’t hire me for work.

Years later I’m having coffee with my friend, and I’m explaining my frustration with my “business.” My business’ name was outdated, and I was bored with the overall mindset. I knew I needed to do a redesign not only of the company’s name and brand but also the vision. That’s when my friend said something that changed the course of how I run my business.

“No one knows your business, everyone knows you. You’re the business.”

He was right. I was the face of the company because I was the actual company. My misstep was misrepresenting myself. Instead of being a warm, inviting, and personality-driven business I chose to do the exact opposite of who I was as a person.

The more personal you are with your hustle, the more likely people are open to receive it.  I don’t think I’ve ever heard anyone complain about a company being too personal. I have heard people complain how impersonal companies can be.

The more people see you, the more they will seem themselves in you. They will relate to your struggles, the hi’s, and lows.

It’s time to offer ourselves as who we are, not who we wish we were.

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What does the bible say about personality?

“Christ has set us free. Now make sure that you stay free, and don’t get tied up again in slavery to the law.” Galatians 5:1

“For the Lord, your God is living among you. He is a mighty savior. He will take delight in you with gladness. With his love, he will calm all your fears. He will rejoice over you with joyful songs.” Zephaniah 3:17

God does not see us in our sins or flaws. It’s easy for us to magnify our blemishes and think that’s what we’ll be known for, but God sees it the opposite way. God magnifies the beauty that He has given us. He’s not skittish by our weakness like we are.

God has created us uniquely and is even “rejoicing over us with songs.” God is pleased with who we are. Not with who we wish to be.


The Japanese Psychological Research put out a study on the effect of brand personalities. The study shows that there is a definite relationship between a brand’s distant, self-expressive value and how thoroughly consumers will evaluate the attractiveness of their brand personality.

Adding personality your hustle works, and people respond to it well.

So here are three ways to add personality to your hustle.


Become a Storyteller

People love stories and stories are a powerful thing. Stories create a bond between you and your customer. It allows them to have a chance to relate to where you are as a person.

Be Funny.

Being witty with your content is a great icebreaker for your hustle. It also can be memorable. Think about the last few commercials you’ve seen on TV. Which one stands out to you the most? The serious one with all the "side effects include the warning" or the one that had you laughing slapping your knee.


People love remembering the good old days. Even Hollywood has run out of ideas and keeps remaking old classics. Being nostalgic for your audience is a fantastic way to create emotional ties with them.


Today may you be willing to accept this message that God rejoices over who you are. That there is freedom in being who God has called you to be May, you reject your fear and instead delight us with what you have to offer.


What companies do you know that have a great personality online? Tag them below.

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Chris Pochiba

Author Chris Pochiba

Chris Pochiba is an accidental entrepreneur. With over 10 years in the marketing/visual arts world, Chris partners with amazing organizations to create meaningful art that impacts the world.

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